High Quality Products

METRO takes seriously the quality and origin of its own brands products. Certification and indicating the place of catch of fish or seafood on the package are not mandatory in our country. As METRO strives for extended responsibility in the area of rational natural ​​resource management, a number of regulations regarding fish products have been developed.

All own brands products are not only tested in terms of quality, the company’s employees also evaluate the taste characteristics of products in a special tasting laboratory. METRO Chef products are also tested by leading Russian chefs, as our They are created by experts for chefs.

METRO works directly with the manufacturers while developing own brand products. The company independently forms requirements for product quality, composition, and packaging. Thus, there was made a decision to reduce sugar and salt in own brand products, and eggs from cage-free chickens were added to the assortment.

Before products reach the shelves of METRO stores, they are being delivered from the supplier to the distribution center, then there is the process of acceptance and quality control, after witch single batches are formed and shipped to the stores. Let’s  have a look at how the Fish acceptance platform works in the distribution center.

METRO has developed a quality and food safety management system that covers the entire supply chain: from interaction with manufacturers and suppliers to the selling process and interaction with customers. Such approach guarantees safety of food products, and therefore the health of the customers.